Thread: About Synergy
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Old June 14th, 2007, 03:34 AM
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Lightbulb About Synergy

Synergy is a principle which states that the whole is greater than the sum of its parts.
Synergism exists when the action of 2 or more individuals working together to produce an effect is greater than the combined effect of the same individuals when operating separately.

Synergic relationship creates dynamic energetic atmosphere where individuals interact and productively communicate with each other and in groups. The cooperative efforts of the participants create an enhanced combined effect compared to the sum of their individual effects. This atmosphere is highly conducive to businesses, working environment and academic establishments.

Q. What types of relationships require synergy?
A. Where the success of a relationship can be measured in terms of creativity, productivity, and achievement, synergy is a major motivation to create that aliance. Typical examples exist in business partnerships, sports teams, mentorship and consultant-client relations.

Q. Can you give an example of synergic relationships in the business world?
A. When one business buys another, synergy is often the goal-that the combined enterprise will perform better than the previously separate companies because it is more efficient. The merger of Kraft Foods with Nabisco generated incremental revenues from co-branding and new products while reducing operating costs through the rationalization of excess capacity or elimination of redundant activities.
Many partnerships are established when the partners hope to see greater strength apparent in the new organization than was there in the previous business units.


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